The Mother Company

We are a group of
mothers on a mission.

Seriously. The amount of time kids spend in front of a screen today is frightening (recent studies show children ages 2-11 are watching as much as 32 hours a week!) And while we would like to encourage any parent who is letting their child view 32 hours of anything to cut it back, we also know that, as moms, many of us depend on those breaks so we can make dinner, send an email; catch our collective breath.


We think it’s time to redefine screen time. What kids watch is a critical part of the equation. At The Mother Company, we’re redefining children’s entertainment by offering…

  • Programming that offers helpful solutions to everyday challenges for both kids and parents.
  • Programs that model good behavior.
  • Entertainment that is fun, stylish, and educational all at the same time.
  • Content and pacing that doesn’t make kids – or parents – freak out.

We’re all about the social and emotional issues and everyday challenges we face as parents of young children today. As a parenting tool, we not only make helpful products for children, but also offer insightful articles on our site to help take some of the stress out of everyday parenting.

And thank goodness for our experts! They are an experienced, renowned group of brilliant people with expertise in all areas of early childhood development. We all need help sometimes from a source that parents can trust.

Our corporate culture reflects the needs of the busy mamas that work for The Mother Company. We are a company that understands how the workday gets put on hold when it’s carpool time. We often cross things off our to do list after the kids go to bed. Some mamas work part time to be home with their babies. We have toys and easels for afterschool visits. We like to hire mamas who are trying to get back into the workplace – or who just want a moment to get their minds thinking about things other than “the wheels on the bus.” And we also like to hire the people who are supportive of this culture. We get it – we live it. And we hope to encourage other companies to follow suit!

As we grow this company, let us know what would be helpful to you. The Mother Company is by moms, for moms. And that means we want to hear from you!

Meet the Mothers...

Abbie Schiller, CEO & Founder

Abbie Schiller, the company’s founder and CEO, is known as an industry powerhouse, having spent over a decade in the business of communicating to and for women. Her background as VP of ABC Daytime PR, and as global head of Public Relations for the renowned Kiehl’s brand, have primed Abbie for her role as a read more

Samantha Kurtzman-Counter, President

Samantha Kurtzman-Counter is President of The Mother Company. Sam’s history as a film and TV Director/Producer of quality children’s content positions her as the perfect person to guide the “Ruby’s Studio” product line toward its goal of becoming a childhood staple for a new generation. Sam supervises, curating and contributing to the wealth of expert parenting advice read more